Have you noticed that 2020 is just two months away? With the
new year coming, writers who focus on writing articles optimized for ranking
may face new challenges as well as challengers. With so many people competing
to be on the first page of Google, you need to up your game if you want to have
the edge.
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So, what should you do to stay on the cutting edge? Read on
to find out.
SEO Writing for 2020
#1. Never skip keyword research
If you write for the sake of writing, you’re going to have
an awful time. Keyword research is the backbone of any SEO article, and you
must always do it properly before
writing. Proper keyword research ensures that you only write about topics that
real people are looking for.
#2. Focus on the readers
If you go back to ten or even twenty years ago, you could
find many SEO experts telling you to focus on your readers. It’s hardly a
surprise if the experts are still singing the same tune when it comes to writing
online for 2020.
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Indeed, in the future, only reader-focused content will thrive while the ones written solely to
make quick bucks will end up in the wasteland that is the second page of
Google.
#3. Write engaging content
When someone clicks on a link on the Google search result
page only to go back seconds later, Google will deem the clicked page unworthy
of its position. The short engagement time serves as proof that the content did
not appeal to the readers.
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How do you prevent that? By making sure the reader is hooked
right from the start. Put the most important information at the top to grab the readers’ attention and get
them interested in your content. Talk about something relatable to incite the
reader’s desire then close the article with a call to action.
#4. Make your content easy to read
By using headings, short paragraphs, bullet points, pictures,
graphics, videos, and proper CSS styling, you can make your content easy to
read and appealing to the reader’s
eyes. As a result, the readers will be more inclined to finish reading the
article instead of quickly hitting the back button to check what’s next on the
search result.
#5. Establish your E-A-T
If you haven’t thought about cementing your Expertise, Authoritativeness, and
Trustworthiness, you better start packing since your content won’t go
anywhere.
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To show your expertise, you need to dig deeper than the
competitor. Show the readers that you know more than the superficial features. Make
sure your writing is also free
from silly grammar mistakes and typos. Experts don’t make such mistakes.
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Improving your authoritativeness is about being acknowledged
in the industry. The more websites linking to your content, the more authority
you gain.
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Lastly, you’re considered as trustworthy when you’re
unbiased regardless of what you’re writing. If you’re being sponsored, say it
so. If you make money from the affiliate links, mention it in the footer for
everyone to see. Just be an honest person and trustworthiness will come your
way.
#6. Update your old content
You’ve worked hard writing all those content and they were
doing so well, so why letting them gather dust? Update your content by adding
new information that’s relevant to the current market.
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Many SEO experts advise updating old content every six
months. Of course, this only applies to pages that aged quickly. If you have
evergreen content, you may not need to revisit and update them as frequently as
that.
Conclusion
Optimizing your content for Google is fine and all, but your
customer must be your top priority. You can’t go wrong by pleasing the
customers. Even when the search engines dislike you, engaged customers will
still be loyal to you and your content.
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