Cross border exports help the development of the global beauty industry, and the health and beauty category has great market potential
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From the feedback of cross-border e-commerce platforms, the top five categories of total platform transactions (Gmv) are health and beauty, electronic products, mobile phones and accessories, computers and networks, and wedding supplies. Among them, the health and beauty industry has a good development momentum, and the proportion of beauty equipment, adult products and other categories in the whole health and beauty industry is on the rise.
From the growth rate of each secondary category, beauty equipment, health care and sex products have a strong development momentum, with growth rates of 76.72%, 412.76% and 53.23% respectively. Among them, beauty equipment and adult products also show a good trend in the proportion of overall sales.
Under the secondary category of beauty equipment, the best performing tertiary category is slimming machine (weight loss instrument), whose sales account for 36.68%. This kind of commodity is characterized by large order amount and small wholesale volume, which is suitable for single piece sales.
In the whole industry, the proportion of cosmetics is 41.5%, TOP is the cosmetics, beauty, skin care, fragrance and manicure. The products are: eye shadow, lipstick, lip gloss, false eyelashes, mascara, cosmetic brush, weight reducing equipment, lotion, mask, skin care tool, perfume bottle and so on. The industry is dominated by wholesale products, with $1000 + orders accounting for 36% and $100 + orders accounting for 78%+
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